Marketing Principles and Practice

by Dennis Adcock

Publisher: Financial Times Management

Written in English
Published: Pages: 288 Downloads: 322
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Subjects:

  • Sales & marketing,
  • Marketing,
  • Business/Economics
The Physical Object
FormatPaperback
Number of Pages288
ID Numbers
Open LibraryOL10285731M
ISBN 100273601466
ISBN 109780273601463

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The purchaser of organizations' products; the focal point of all marketing activities. Target Market. A specific group of customers on whom an organization focuses its marketing efforts. Marketing Mix. Four marketing activities - product, pricing, distribution, and promotion - that a firm can control to meet the needs of customers within its.

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only do ebook promotions online and we does not distribute any free download of ebook on this site. Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.

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The basic principles of marketing consist of product, price, place and promotion. Together, these four principles are known as the "4 P" (for its initials in English) marketing, and include the integration of marketing. For a marketing strategy to be effective, the four components must be used correctly.

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Book Description: Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary.

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